Community survey 2024 report now available

The City of Medicine Hat has posted the final report on the 2024 community survey conducted by IPSOS in May 2024.
This is the second community survey conducted by IPSOS, the first of which occurred in May of 2022. This biennial community survey targeting Medicine Hat residents aged 18 and older is intended to provide City Council and administration reliable data to better understand community sentiment around a variety of City topics, in turn supporting decision making.
The survey covers a wide range of topics ranging from what residents feel is the most important issue affecting the community, to levels of satisfaction with garbage and recycling services. The results of the survey are benchmarked against other municipalities, and the survey will be repeated every two years to allow the City to track progress over time.
The results of the 2024 survey show that satisfaction with most City services remains very high, though concerns related to affordability, social issues, and governance and leadership have increased since 2022.
“A representative from IPSOS will summarize the report at a regular City Council meeting soon, but securing a date that works for both parties has been challenging,” said Colleen Graham, Director of Communications, Engagement and Marketing. “Ideally, it would be preferable to have an expert from IPSOS provide the public presentation prior to posting the report on our website, but due to a longer than expected timeline, we opted to proceed with releasing the report rather than continue to leave the community waiting.”
The feedback that is captured through the survey is considered representative of the population as it utilizes a scientific methodology. IPSOS uses a randomized telephone survey (65% cellphones and 35% landlines) with an overall sample size of 400. The results are considered accurate to within ±4.9%, 19 times out of 20.
An online option was also available for those who did not receive a phone call from IPSOS.
To read the full report, visit www.medicinehat.ca.